Position Paper Draft
Burger Planet was founded in 1934, and has served over 50 billion customers around the world. It currently operates over 8,000 franchises in every state and 17 countries. Because you can’t have burgers and fries every day, Burger Planet has expanded the menu to appeal to your healthy needs.
Burger Planet has been serving customers there famous burgers for decades, and are now offering a variety of salads, white meat chicken and five varieties of fruits; apples, grapes, peaches, pineapple or bananas. We also offer low-carbohydrate options, such as a burger wrapped in lettuce. These menu items are healthier so they fit the needs of individuals.
Having an active lifestyle and making healthy choices are important factors to the company. Burger Planet has hired Jayne Petersen as a spokesperson to advertise healthier options and promote eating healthy and in moderation. Petersen has been influential in helping many other women lose weight and improve their lifestyles, including talk show host, Opal Whitcomb. She has helped Whitcomb lose and keep off 75 pounds with her message of healthy choice and active lifestyle.
Burger Planet wants customers to enjoy the traditional entrees with healthy alternatives to give customers satisfaction. Women are now given more options at Burger Planet, rather than burgers and fries.
CEO James E. Muellenbach III said, “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company’s overall focus on healthy lifestyles.”
Burger Planet is excited about the new additions on the menu; giving you the same quality and great taste you’ve come know. Burger Planets goal has been, and also will be, to continually satisfy our customers and offer them the best choices available.
1 comment:
You jump right into you solutions without discussing your statement of the problem, goals, and/or objectives. “You can’t have burgers every day..” doesn’t explain why or why Burger Planet would care. You need to have your problem supported by initial market research.
Then, the "features" section of solutions that follows is not clear how they address the problems…you can make this clearer, by breaking up your solutions into your specific three or four item plan.
Each of these features has a list of benefits....that is, good things about them…you have these listed as well as supporting information, which comes last...in the form of quotes from important people, famous or success individuals who are involved, etc.
Identify your target audience better. Are you speaking to women, adult Americans, children?...if so, then refer to the company as "it"; or are you speaking to company executives?...if so, then refer to the company as "us" and "our"--not "they" and "their".
Good summary last paragraph.
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